SHOCK DOCTOR
I collaborated with United Sports Brands on a consulting project focused on developing innovative packaging structures and diverse design concepts aimed at disrupting the mouthguard market. This initiative was specifically tailored for a presentation to Walmart and represents just one of the many executions we developed to capture attention and drive sales.
SAVASA
Packaging and product graphics for a line of yoga products sold in the mass channel. I came up with a lotus flower system (in combination with the number of features called out) to designate opening price point, mid price point and premium price point.
SEGA
I spent five years at an advertising agency, where Sega was one of our key clients. During this time, I led numerous packaging and display projects tailored for this prominent video game company, gaining valuable experience in creating engaging designs that resonate with gamers.
C-9
I worked on a great many skus for fitness products for C-9, Target’s house brand. These included dieline creation, photoshoots and strict styleguide compliance.