REDDEFY - This flower brand, under development, is meant to defy convention and REDdefine the way consumers purchase cannabis at retail using proprietary technology. When the outer lid of the box is lifted, the inner box is a decorative floral pattern made up of skulls (the defiance pattern), which unfolds into a rolling tray.
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KALEIDOSMOKE
Packaging mockups for a brand currently under development. The unique packaging will be an immersive experience, from the way the boxes open to the unique discoverable diecuts in the tube packaging. The green background even takes on a kinetic, 3D effect when viewed in a larger format, allowing for mesmerizing signage for in-store displays and trade show events. I am working closely with the product development team as well as retailers to ensure product, packaging and merchandising all work together to tell the “flower” story.
SHOCK DOCTOR
I collaborated with United Sports Brands on a consulting project focused on developing innovative packaging structures and diverse design concepts aimed at disrupting the mouthguard market. This initiative was specifically tailored for a presentation to Walmart and represents just one of the many executions we developed to capture attention and drive sales.
SAVASA
Packaging and product graphics for a line of yoga products. I developed the “lotus flower system” (in combination with the number of features called out) to designate opening price point, mid price point and premium price point.
SEGA
I spent five years at an advertising agency, where Sega was one of our key clients. During this time, I led numerous packaging and display projects tailored for this prominent video game company, gaining valuable experience in creating engaging designs that resonate with gamers.